Alicia Findlay-Joseph

Hello, beautiful souls:)

I’m Alicia (also known as Lisa), teacher and proud founder of Purple & Gold, and a woman on a mission to create a wellness brand for people who want to look good, feel radiant, and live free from toxic nonsense (in their products and their energy). I’ve been in the classroom for over 20 years, teaching little humans how to read, write, and believe in themselves. Now, I’m teaching grown-ups how to return to nature, detox their lives, and glow inside and out. I was born and grew up on the beautiful, tropical island of Jamaica and moved to the UK over 15 years ago and now I call the UK home away from home.

From Classroom to the Clean Beauty

For over 20 years, I’ve been teaching children how to spell, count, read stories, and believe in magic. And now, well, not much has changed. I’m still teaching, just with a different kind of interactive board. One made of shea butter, sea moss, and sacred intention. But let me tell you this, the classroom has taught me everything I needed to know about running a business.

Here are a few lessons I've learnt;

1. Be Patient and Persistent.

If you’ve ever tried to teach fractions to a room full of hungry 8/9 year-olds, you know persistence is everything. Now, that same patience shows up in how I test formulas, tweak ingredients, and refuse to settle for “good enough.” Our products work because I kept going until they did.

2. Listen First, Speak with Heart.

In the classroom, I learned how to really listen to voices big and small, confident and unsure and respond with love. At Purple & Gold, that’s how we create: by listening to our community’s needs and speaking with intention, clarity, and warmth.

3. Every Detail Matters.

Whether it’s the scent of our soaps or the texture of our butter,  every element is crafted with the same precision I brought to planning, display. (And yes, the labels are straight. At least I try to make them straight most of the time).

4. Lead with Love.

I led my pupils with kindness and belief in their potential. That hasn’t changed. Now I lead a brand with that same love for wellness, for healing, and for the women (and men) walking this path with me.

Why Purple & Gold?

It all began with sea moss (well it began way before that) specifically purple and gold sea moss, glistening like treasure from the Caribbean sea. That colour combo? It stayed with me.

• Purple: Power, transformation, intuition
• Gold: Purity, warmth, divine prosperity

Together, they reflect the brand’s heartbeat: natural, wellbeing, clean, zen and royally rooted (luxury).

The Legacy I'm Building

Purple & Gold isn’t just a brand, it’s a legacy. One that blends education, nature, culture, and empowerment. I want every customer to feel like they’re stepping into something ancient but current, powerful and sacred. The truth is, you don’t need to add anything to be magical.
You just need to remove the toxins, the noise, and the doubt and I’ll be right here, with a jar/packet of sea moss and a whole lot of love, cheering you on.

Here's to the zen life

Alicia x